Organic revenue calculator
Put a rupee figure on more organic traffic.
Growth Lab
Free SEO tools, automations and configs
The tools and workflows I use on real sites to cut repetitive SEO work, spot what matters first and decide what to fix next. Updated when Google changes something.
Free SEO tools
Destination demand planner
Month-by-month demand for any destination. [Coming soon]
Site audit
Crawl up to 200 pages and find what's holding them back.
Template page grader
Unique content, schema and links on one URL. [Coming soon]
Traffic drop checker
Match a drop date to known Google updates. [Coming soon]
Automations
See all automationsSEO automation
Drop alerts, release checks and a competitor watch
Reporting and dashboards
Leadership dashboards and a Monday briefing
Content operations
Briefs, refresh queues and internal links
AI agents for marketing
Teardown, audit and digital PR research agents
AI search tracking
Who AI assistants recommend: you or a rival
Production-grade SEO configs
The setups that are hard to get right and expensive to get wrong, from crawl control to edge rules and data pipelines.
Crawl budget
Faceted navigation crawl rules
Robots, canonical and parameter rules that stop filters and sort orders from eating crawl budget on large catalogues.
Coming soon
Edge SEO
Redirect and header rules at the CDN
Cloudflare and Vercel edge configs for bulk redirects, hreflang headers and X-Robots-Tag without touching the CMS.
Coming soon
Programmatic SEO
Indexation guardrails for templated pages
Thresholds that decide which generated pages get indexed, noindexed or merged, so thin pages never ship.
Coming soon
Data
Search Console to BigQuery pipeline
Bulk export setup and the SQL I use to find decaying pages, cannibalisation and quick-win queries.
Coming soon
Log files
Googlebot log analysis setup
Parse server logs to see what Google actually crawls, how often, and where it wastes time.
Coming soon
AI search
AI crawler access policy
robots.txt and llms.txt rules for GPTBot, ClaudeBot and PerplexityBot, with what to allow and what to keep out.
Coming soon
Playbooks
Query fan-out explained: how AI Mode picks pages to cite
The fan-out mapping method, step by step.
Travel SEO migration checklist [soon]
Everything to check before you switch platforms.