Charter and execution
I write the charter, then ship it with your developers and writers: specs, reviews, launches and weekly reporting, until the priority work is live.
Best for teams with people to build, but no one to lead organic growth.
SEO consulting services
One plan for your whole organic channel, then the work to make it real.
Every engagement starts with an Organic Growth Charter, built by taking apart what already wins in your market. From there, you choose how much of it I ship with you.
The Organic Growth Charter
A written plan for your organic channel. I reverse-engineer the pages that rank and get cited for your money searches, find what they can't copy, and turn it into a list of work scored by revenue impact against effort, so quick wins come first.
Competitor teardown
How the top results and AI-cited pages in your market win: page types, data, depth and links.
Technical foundation
Crawling, indexing, rendering and speed fixes that unblock everything else.
Content and page systems
The topics and page types to build, including programmatic templates where demand repeats.
Authority and reputation
Internal links, digital PR, reviews and brand mentions.
AI search visibility
Where AI answers mention you today, and what gets you cited.
Conversion rate optimisation
Landing pages, forms and CTAs tested so more organic visitors become leads.
Measurement
Tracking and dashboards that tie each page to leads and revenue.
A sequenced roadmap
The fastest wins first, then the work that compounds, each item scored by impact against effort.
You get the charter document, a recorded walkthrough and a review call with your team.
Ways to work together
Scope, timeline and price depend on your site and your starting point. After a free call you get them in writing, before anything starts.
Fractional growth lead
I own organic growth inside your team on a monthly basis: the charter, the roadmap, the reviews and the numbers, accountable to pipeline.
Best for growing companies that need a senior owner, not another vendor.
Focused projects
When one problem is urgent, we tackle it directly, still starting from a teardown of your market.
Programmatic SEO
Page systems for repeatable demand: places, products, courses, rates.
Traffic recovery
Find and fix what an update, redesign or technical change broke.
SEO migration
Change platform, domain or URLs without losing traffic.
AI search visibility
Get named and cited in ChatGPT, Perplexity, Gemini and AI Overviews.
Reputation and reviews
Improve ratings and what people see when they search your brand.
Conversion rate optimisation
Test landing pages, forms and CTAs to turn more organic traffic into leads.
Reporting setup
GA4, Search Console and Looker dashboards that tie SEO to revenue.
What this approach has returned
- Journey Routers
- 75K+
- monthly visits, from 1,018
- Thrillophilia
- 700K+
- visitors from page systems
- Attraction microsites
- +314%
- revenue in a year
- Review program
- 3.3 to 4.4
- Google rating
Questions about working together
Why don't you list prices or timelines?
A 50-page clinic site and a 50,000-page marketplace need very different work. After a free call I send a written scope, timeline and price, so you know both before anything starts.
Can my team run the charter without you?
Yes. It's written to be handed over, with priorities, specs and how to measure each item.
Do you work with teams outside India?
Yes, remotely, with teams anywhere.
What if I'm not sure what I need?
Book a 30-minute call, or run the free Growth X-ray. I'll tell you where I'd start.