Traffic and ranking drop alerts
Knows what normal looks like for each of your money pages, and speaks up only when clicks or positions fall outside it.
- Watches
- Clicks, positions, AI Overviews
- You get
- An alert with the likely cause
01 / WATCH
SEO automation that spots trouble before it costs you traffic
Six automations that keep watch over rankings, releases, indexing and competitors, every day. Your team hears about what matters while it's still small, with the likely cause attached.
By Bhavishya Jain, updated
Release check failed
#seo-alerts · 11 minutes after deploy
[X] category pages now carry a noindex tag. Together they brought [X]% of organic leads last month.
- /[category-a]/ · noindex added
- /[category-b]/ · canonical points to home
- Titles, redirects and sitemap unchanged
Likely cause: template change in release [#] →
What gets automated
The checks a good SEO lead would run every day if they had the time, running on their own.
Post-release SEO check
Every time the site changes, it confirms the things that quietly break: titles, canonicals, noindex rules, redirects and structured data.
- Watches
- Your key templates
- You get
- A pass, or what broke and where
Indexing watch
Tracks whether the pages you care about are in Google, and spots new pages that never get picked up or old ones that drop out.
- Watches
- Index coverage by section
- You get
- Pages to fix, ranked by value
Signature automation
Competitor watch
Reverse-engineering that never stops: new pages your rivals publish, rankings they gain, links they earn and AI answers that start naming them.
- Watches
- Your top competitors
- You get
- A weekly note on what to answer
Content decay detection
Finds pages that are slowly losing ground, the kind of decline nobody notices week to week, and suggests what to refresh.
- Watches
- Multi-week trends per page
- You get
- A refresh queue with notes
Internal link suggestions
When a new page goes live, finds the existing pages best placed to link to it, so it isn't left alone and slow to rank.
- Watches
- New and updated pages
- You get
- Links to add, with anchor ideas
The difference it makes
| Moment | Without automation | With it |
|---|---|---|
| Traffic drops on a key page | Found in the monthly report, weeks later | Flagged within days, with a likely cause |
| A release breaks SEO | Noticed when rankings fall | Caught minutes after it ships |
| A competitor launches a new section | Discovered once it outranks you | Known the same week, with a view on whether to respond |
| Choosing what to refresh | Guesswork and gut feel | A ranked queue based on real decline |
What teams get back
Measured with the teams running it, including the Journey Routers turnaround.
- hours of manual checking removed each week
- [X] hrs
- from a problem starting to the team knowing
- ≤ 7 days
- releases checked before they could cost traffic
- [X]
- competitor moves spotted while still small
- [X]
Automate the checking. People still make the calls.
These automations tell your team what changed and why it might matter. Deciding what to do about it stays with people who know the business.
Automation handles
- Watching and comparing
- Spotting what's unusual
- Gathering the evidence
- Telling the right person
Your team decides
- What to prioritise
- Whether to respond to a rival
- What gets rewritten
- What ships
Where it fits
The early-warning layer of your Organic Growth Charter
The charter sets what to win and in what order. These automations protect what's already working, so new growth isn't quietly cancelled out by losses nobody saw.
SEO automation questions
Won't we drown in alerts?
No. Each alert is tuned to your site's normal ups and downs and limited to the pages that matter, so it only fires when something is genuinely off.
Does this replace an SEO tool subscription?
It works alongside the tools you have and turns their data into decisions. Often it means fewer dashboards to check, not more.
Do we need a developer?
Only for the release check, which needs a small hook from your deployment process. Everything else uses access to tools you already have.
Who owns it?
You do. It runs in your accounts and stays with you if we stop working together.
Which SEO checks does your team run by hand?
Bring the list to a short call. We'll pick the ones worth automating first for your site.