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Month-by-month demand for any destination
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Organic revenue calculator: what is more SEO traffic worth to you?
Put a rupee figure on organic growth before you invest in it. Change any number and the result updates as you type.
Your result
Extra organic revenue a year
That's more orders or bookings a month.
- Organic revenue today, monthly
- After growth, monthly
Sessions × conversion rate × order value. This assumes conversion and order value stay the same as traffic grows; new pages may convert better or worse.
How to calculate organic revenue
Organic revenue is the money that comes from visitors who found you through unpaid search. Multiply your monthly organic sessions by your conversion rate to get orders, then multiply orders by your average order value.
Organic revenue = sessions × conversion rate × average order value
For example, 20,000 sessions at 1.5% conversion and ₹25,000 per booking is ₹75,00,000 a month. Fifty percent more traffic at the same rates adds ₹4.5 crore a year. If you sell through enquiries, use the value of a lead times your close rate as the order value.
To find where that growth could come from, see how I build programmatic pages without thin content or see what an Organic Growth Charter covers.
Calculator questions
Where do I find my organic sessions?
In GA4, open Reports, then Acquisition, then Traffic acquisition, and filter the channel to Organic Search for the last full month.
What growth rate is realistic?
It depends on how much demand you don't yet cover. Sites with template or crawl problems often have the most room; the free Growth X-ray gives a first read on your site.
Is my data stored?
No. The calculator runs in your browser and nothing you type is sent anywhere unless you ask for the emailed plan.
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