SEO and marketing automation
Workflows, AI agents and live dashboards that take over the checking, reporting and research behind organic growth, and keep an eye on what competitors are doing while your team works on the moves that matter.
Each area maps to a part of the Organic Growth Charter, so what gets automated is chosen by impact, not novelty.
01 / WATCH
Alerts, checks and watchlists that catch drops, broken releases and indexing faults within days, not at month end.
02 / REPORT
Leadership dashboards and a Monday briefing that show organic growth in leads, bookings and revenue, refreshed on their own.
03 / CREATE
From research to refresh, with your editors signing off at every point that needs judgement.
04 / THINK
Agents that research, audit and draft with clear limits on what they may do alone, and a person approving what ships.
05 / BE CITED
Know whether ChatGPT, Perplexity, Gemini and AI Overviews recommend you or a competitor, and see it change week by week.
06 / CONVERT
The workflows that turn organic visits into leads and reviews, and make sure nothing leaks along the way.
The signature automation
My work starts by taking apart what already wins in your market. The competitor watch keeps doing that every week: new pages your rivals publish, rankings they gain, links they earn and where AI answers start naming them.
You hear about a competitor's move while it's still small, with a note on whether it's worth answering.
How the competitor watch helps →Competitor watch · Thursday
The workflows I build most often. Each one is shaped to the business it runs for.
| Automation | Area | What it does | Your team gets |
|---|---|---|---|
| Traffic and ranking drop alerts | SEO | Watches clicks and positions on the pages that earn money and flags unusual drops. | An alert with the likely cause |
| Post-release SEO check | SEO | After every deploy, confirms titles, canonicals, noindex rules and redirects are still right. | A pass or a list of what broke |
| Indexing watch | SEO | Tracks which important pages Google has indexed, dropped or never picked up. | Pages to fix, ranked by value |
| Competitor watch | SEO | Follows rivals' new pages, ranking gains, new links and AI mentions. | A weekly note on what to answer |
| Leadership dashboard | Reporting | Brings search, analytics and revenue into one Looker Studio view that refreshes itself. | One number everyone agrees on |
| Monday organic briefing | Reporting | Summarises the week in plain words: what grew, what slipped, what to look at. | A two-minute read in Slack or email |
| Revenue by page | Reporting | Ties leads, bookings or sales back to the landing pages and topics that brought them. | Where organic really earns |
| Brief builder | Content | Studies the pages that rank for a topic and drafts a brief with the gaps to fill. | Briefs ready for an editor |
| Decay and refresh queue | Content | Spots pages losing ground over several weeks and suggests what to update. | A ranked refresh list |
| Internal link suggestions | Content | When a page goes live, finds the best existing pages to link to it. | Links to add, with anchor ideas |
| Programmatic page QA | Content | Checks templated pages for thin or missing data before they reach the index. | Only pages worth indexing go live |
| Competitor teardown agent | AI agents | Takes apart a rival's winning section: templates, topics, links and what they lack. | A teardown to plan from |
| Site audit agent | AI agents | Reviews crawl data and explains issues in plain language, by business impact. | A fix list developers can act on |
| Digital PR research agent | AI agents | Finds stories, data angles and journalists who cover your space. | Pitch ideas with targets |
| AI citation tracker | AI search | Asks AI assistants the questions your buyers ask and records who gets named. | Your share of AI answers |
| Brand mention monitor | AI search | Finds new mentions of your brand online, linked or not, and flags the ones worth a link. | Easy link and PR wins |
| Review request flow | Growth ops | Asks happy customers for a review at the right moment and routes unhappy ones to support. | More reviews, better ratings |
| Tracking health check | Growth ops | Confirms forms, events and conversions still record after site changes. | Numbers you can trust |
Something your team does by hand every week that isn't here? If it repeats and lives in a spreadsheet, it can usually be automated.
Tell me about it →n8n, Make or Zapier
Runs the workflows on a schedule or a trigger
Claude and GPT models
Reads, reasons and drafts inside the agents
Search Console and GA4
Search and conversion data, straight from Google
Ahrefs and Semrush
Keyword, competitor and link data
BigQuery and Looker Studio
History that builds up, and dashboards on top
Slack, Teams and Sheets
Where results land, so no one opens a new tool
Python and custom scripts
Crawls, data pulls and bulk fixes no off-the-shelf tool covers
Apps Script and APIs
Small scripts that connect Sheets, Docs and any tool with an API
It runs in your accounts, on your data, and keeps running if we stop working together.
Automation does the checking and drafting. Priorities, positioning and what gets published stay with your team.
Alerts fire on real changes, not noise, so the team keeps reading them.
Each one is chosen for the time it saves or the growth it protects, and reported that way.
Journey Routers
75K+
monthly visitors, with weekly reporting and alerts keeping the team on the right pages.
Read the case studyReview program
4.4★
average rating, with review requests sent at the right moment after every trip.
Read the ORM case study[Client]
[X] hrs
of manual reporting and checks removed from the team's week.
See all workNo. I'm an organic growth consultant who automates the parts of growth work that machines do better. Every automation exists to serve a goal in your charter.
Strategy, positioning and anything published without a human reading it first. Automation should give your team better information, not make their decisions.
Rarely. Most automations need only access to the tools you already use. A few, like release checks, need a small hook from your development team.
Yes. Many teams start with the one that saves the most time, then add more. Automations can also be part of a charter, a partnership or a focused project.
On a short call we'll pick the three that would give back the most time or protect the most revenue.