Thrillophilia Travel, online reputation By Bhavishya Jain
Thrillophilia ORM: all 10 page-one results positive for the brand's review searches
Before they book, travellers search “Thrillophilia reviews” or “Thrillophilia Bali reviews”. What they find decides whether they pay. We dug into review sentiment to find the real causes of complaints and fixed them with sales and operations, grew genuine reviews, and filled all 10 page-one results for the brand's review searches with positive articles and review microsites. Ratings rose on every platform we worked on.
- My role
- Digital Marketing Associate, ORM and SEO
- Period
- From June 2024
- Scope
- Google listings, review platforms, review microsites and brand search results
- Platforms
- Google, Trustpilot, Reviews.io
The result in four numbers
- 10/10
- positive page-one results for brand review searches
- +1.1★
- biggest Google listing gain, 3.3 to 4.4
- 4.1★
- Trustpilot rating, up from 3.3
- 4K–5K
- monthly organic clicks to the review microsites
Chapter 1
Day one: reviews were deciding bookings
For a travel brand, the review search is often the last step before payment. Thrillophilia's Google listings were rated as low as 2.5, its Trustpilot score sat at 3.3, and the brand's review searches showed whatever third parties chose to rank.
Better ads or better pages couldn't fix that. Trust had to be rebuilt in two places: in the business itself, where the complaints started, and in the search results, where buyers were checking.
- Review platforms managed
- 3
- Google listings improved
- 4
- Review microsites built
- 6
Chapter 2
The audit: what a buyer saw before booking
I checked every place a buyer looks before paying. Each one needed a different fix, but together they decided whether a search for the brand built trust or broke it.
| Where buyers check | Day one | Why it matters | What we did |
|---|---|---|---|
| Review text | Complaints spread across platforms | Shows what's really going wrong | Sentiment deep dive, root causes shared with sales and operations |
| Google listings | Ratings from 2.5 to 4.2 | Shown first in Maps and brand searches | Replies to negative reviews, more happy customers asked to review |
| Trustpilot and Reviews.io | 3.3 and 4.2 | Checked by international buyers | Personal responses and more genuine reviews |
| “Thrillophilia reviews” | Results set by third parties | The last search before booking | Positive articles and review microsites across all 10 page-one results |
| “Thrillophilia {destination} reviews” | Results set by third parties | Checked for a specific trip | The same for Andaman, Singapore, Bali, Thailand and more |
Chapter 3
The plan: diagnose, fix, then own page one
Replies alone don't fix ratings if the same problems keep happening. So we started with what the reviews were saying, fixed the causes with the teams that could, then made sure page one told the true, improved story.
Phase 1
Diagnose: read the sentiment
A deep dive into review sentiment to find exactly where and why customers were unhappy.
Phase 2
Fix: the business and the replies
Root causes improved with sales and operations, every negative review answered, and happy travellers asked to review.
Phase 3
Own: page one of every review search
Positive articles and review microsites ranked across all 10 results for brand and destination review searches.
Chapter 4
Five plays that ran together
| Play | What it did | Headline result |
|---|---|---|
| Read the sentiment | Review sentiment deep dive | Root causes fixed in sales and operations |
| Answer every critic | Personal replies to negative feedback | Lowest Google rating 2.5 to 3.2 |
| Grow genuine reviews | Happy customers asked to review | Google listing 3.3 to 4.4 |
| Fix the platforms buyers trust | Trustpilot and Reviews.io managed | Trustpilot 3.3 to 4.1 |
| Own page one | Positive articles and 6 review microsites | 10 of 10 page-one results positive |
Play 1
Read the sentiment, then fix the business
The idea. Every complaint is free research. Patterns in the reviews show exactly where the business is letting customers down.
What we built. A deep dive into review sentiment across platforms. We traced each recurring issue to its cause and worked with sales and operations to fix it, which improved the business vertical itself, not just its ratings.
What it returned
Recurring complaints fixed at the source, in sales and operations
Play 2
Answer the critics in public
The idea. Every future buyer reads how a brand replies to a bad review. A good reply wins back trust.
What we built. Personalised responses to negative feedback across Google, Trustpilot and Reviews.io, addressing each issue specifically.
What it returned
2.5 → 3.2
lowest-rated Google listing
Play 3
Grow genuine review volume
The idea. Most happy travellers never leave a review unless they're asked. Asking shifts the average.
What we built. Positive customer engagement that encouraged satisfied travellers to share their experience.
What it returned
3.3 → 4.4
biggest Google listing gain
Play 4
Fix the platforms international buyers trust
The idea. International travellers check independent review platforms, not just Google.
What we built. Active management of Trustpilot and Reviews.io, with responses and fresh reviews. Reviews.io rose from 4.2 to 4.5.
What it returned
3.3 → 4.1
Trustpilot rating
Play 5
Own page one of every review search
The idea. If the brand doesn't shape what ranks for its own review searches, someone else will.
What we built. Positive articles plus review microsites, including thrillophilia-reviews.com, thrillophiliareviews.com, thrillophilia-dubai-reviews.com and thrillophilia-ladakh-reviews.com, ranked for “Thrillophilia reviews” and destination searches like Andaman, Singapore, Bali and Thailand. The microsites also draw 4K–5K organic clicks a month.
What it returned
10/10
page-one results positive for brand and destination review searches
Chapter 5
Results: day one against today
Ratings before and after, out of 5
BeforeAfter
- Google listing 1 2.5 → 3.2
- Google listing 2 3.3 → 4.4
- Google listing 3 3.8 → 4.1
- Google listing 4 4.2 → 4.7
- Trustpilot 3.3 → 4.1
- Reviews.io 4.2 → 4.5
| Measure | Before | After | Change |
|---|---|---|---|
| Positive page-one results, “Thrillophilia reviews” | Third-party mix | 10 of 10 | Full page one |
| Positive page-one results, destination review searches | Third-party mix | 10 of 10 | Full page one |
| Google listing 1 | 2.5 | 3.2 | +0.7 |
| Google listing 2 | 3.3 | 4.4 | +1.1 |
| Google listing 3 | 3.8 | 4.1 | +0.3 |
| Google listing 4 | 4.2 | 4.7 | +0.5 |
| Trustpilot | 3.3 | 4.1 | +0.8 |
| Reviews.io | 4.2 | 4.5 | +0.3 |
| Review microsite clicks a month | New sites | 4K–5K | New channel |
Sources: Google search results, Google Business Profile, Trustpilot, Reviews.io and Search Console.
Chapter 6
What this taught me
The review search is a landing page
For many buyers it's the last search before paying. Treat it like a page you own.
Answer the critics in public
One thoughtful reply is read by every buyer who comes after it.
Ask, and reviews follow
Happy travellers rarely review unless someone asks them.
Reviews are free research
The sentiment deep dive showed where sales and operations needed to improve. Fixing that is what moved the ratings.
“Your reviews are your real homepage. It's where buyers decide.”
Credit: Thrillophilia's sales and operations teams, who fixed the issues the review analysis surfaced.